Who we are

Executive Summary

Anjuna is a new startup disrupting the airline services industry—we’re a premier global airline service company with a presence in the US, Canada, Australia, New Zealand and South East Asia and are the North American franchisee for APG. The most extensive global network of GSAs.

Anjuna’s cross-functional team thinks together but not alike. It is a mix between experienced aviation & travel industry experts – the executive team boasts over 180 years of collective industry expertise, experience and unrivaled commercial achievement – and smart, agile data scientists, software developers and digital marketing specialists coming from pioneering companies in the digital industry.

This broad range of capabilities allows us to serve both today’s traditional airline service needs while simultaneously providing our clients with a competitive advantage based on integrating and leveraging cutting edge innovations within the digital technology and big data space to drive greater value.

Global Operational Setup & Partners

Anjuna delivers global reach through local expertise to its clients via 5 fully staffed and operational stand-alone offices in Sydney, Auckland, Los Angeles, Montreal and New York.

In addition, Anjuna relies on shared office space in Singapore (global headquarters), Vancouver, Chicago, Toronto and Miami partnering with a global serviced office space provider which enables us to establish a fully operational physical presence according to customer needs virtually over night. Moreover, as talent pools and domain expertise are spread geographically across the globe today Anjuna’s international setup allows for drawing on the best talent and expertise per discipline independent of location.

who2Anjuna is part oft the APG Global Network and the appointed APG member for Australia, New Zealand, South Pacific Islands, Canada and the USA.

Collectively, the APG Global Network serves over 200 airlines worldwide, 20% of which are online, in 170 markets out of 100 offices worldwide.

Via our APG Global Network we can provide one global solution for airlines by providing intimate local market expertise for over 170 countries. This enables us to deliver a customized airline representation services solution for multiple markets simultaneously instead of having to rely on a one fits all strategy, respectively, having to manage the complexity of diverse partners across international markets.

Additionally, we can provide access to a complete set of commercial and distribution products, available worldwide, via the APG Global Network, e.g. BSP access on a variable cost, respectively, ‘pay as you go’ basis.

who3Within North America Anjuna has stand-alone offices in Los Angeles, Montreal and New York, sales offices in Vancouver, Chicago and Miami as well as our head technology and analytics site in Toronto.

Our office in Los Angeles is a traditional stand-alone airline services site and acts as our global operational hub for pricing, customer support as well as reservations and ticketing. Our North American head office focusing on commercial activities and strategic innovation. It is located in New York in an open and creative office environment focused on innovative technology and business start-ups.



Anjuna’s management team is part of the global pioneers in digital travel distribution and digital technologies.

We understand the value and believe in the importance of only hiring the best of the best.

Anjuna Executive Management

Claire Gray

Executive Chairman

Claire Gray is the Co-founder of Corporate Travel Management (CTM) the largest independent corporate travel agency group in Asia Pacific. During CTMs IPO Claire was acting Executive Director to the Board. She’s also been the Co-Founder & Executive Director of Travelogic as well as Eventlogic. She’s been a Global Board Member & Global Operating Committee Representative ASPAC of Globalstar. Claire holds an MBA in Global Management, Thunderbird School of Management and speaks English and French fluently.

James Vaile

Global CEO

James Vaile has 37 years of global travel industry experience. He has successfully managed 20 airlines (4 online & 16 Offline) across Asia Pacific heading the largest GSA in Asia Pacific. Before this James held various positions with Expedia such as VP Europe, Managing Director Australia & NZ and UK as well as VP Asia Pacific. James is also the founder of www.threeconsulting.com.au an aviation consulting business established to provide consulting services to airlines and airports.

Patrick Stepanek


Patrick Stepanek has 15 years of management experience in the aerospace and digital mass customization industry. He has successfully setup and managed Vistaprint’s global cross-functional research and digital engineering organization. Before this Patrick worked as a Business Unit Manager in the aerospace sector for CIG. He holds an MBA in Global Management from Thunderbird School of Management as well as a PhD in Aerospace Engineering in cooperation with Airbus. He speaks English, German, Italian and Czech fluently.

Anjuna North America, Australia & New Zealand

Jean-Michel Moreau

Global Director Technology & Data Science

Jean-Michel has 10 years of international management experience in the semiconductor, solar, and mass customization industries. He has successfully managed Vistaprint’s machine learning initiatives and their new technology commercialization programs. Jean-Michel holds a MSc. in Chemistry & Semiconductor Device Physics. He speaks English & French fluently.

Nouman Ali

Global Director Finance

Nouman has 15 years of airline experience, specializing in areas of Finance and Accounting. He is an experienced and highly qualified individual that has successfully managed and worked with airlines like British Airways, Emirates and Arik Air. He also possesses good knowledge in other areas of airline operation such as Airport Handling & Operations, Sales and Customer Affairs. Nouman holds a B.S degree in Aviation Management and MBA in Finance. He speaks English and Urdu fluently.

Nick Reid

Regional Manager

Nick Reid is a highly experienced Corporate Executive with a proven track record of achieving results in B2B and B2C sales and online digital marketing campaigns. He’s also known for managing excellent business relationships and is conversant with multiple cultures and workplaces having lived and worked in Australia, the USA and Japan with extensive travel globally. Nick speaks English and Japanese fluently.

Julie Dufour

BSP & ARC Coordination Manager

Julie has 6 years of experience in the aviation industry. For multiple years, she has successfully managed the World Connect event, a worldwide air transport sales and distribution conference, with over 400 attendees from 80 different countries and 100 C-level airline executives. Julie holds a masters’ degree in IT management. She speaks French and English fluently.

Mable Tang

Business Development Manager

Mable has over 25 years in the aviation and tourism industry. She has successfully managed and marketed over 30 airlines in the USA and Canada working for one of the largest GSAs in North America. Mable was instrumental in helping to launch the North America – China routes for Hainan Airlines. She’s known for her outgoing personality and has a proven track record for consistently achieving targets set. She speaks both English and Chinese fluently.

Jon Murray

Business Development Manager

Jon Murray has been in the travel industry for over 18 years. He has held positions in a number of different roles, including retail, corporate, wholesale and airline sales. He joined Anjuna after working with Korean Air in Toronto for seven years. During his time at Korean he successfully negotiated a number of agreements, including corporate, and expanded Korean’s sales channels throughout Eastern Canada. Jon is fluent in both French and German.

Scott Gordon

Business Development Manager

Scott has over 16 years in the travel industry, with expertise in sales, representation, marketing, promotion and operations. He also provides insight and has an excellent record of developing strong, mutually beneficial relationships throughout the North American market, e.g. www.signaturetravelnetwork.com , www.flight-center.com.

Nadia Khaled

Global Business Development Manager

Nadia Khaled has over 21 years in the travel industry and is well-rounded with extensive experience in many areas of the travel industry but mostly focusing on sales, marketing and revenue generation. She spent 14 years with Saudi Arabian Airlines in the Administration and Marketing departments and most recently, was with Qatar Airways as a Sales Coordinator for the US Specialty markets. Nadia is fluent in English and Arabic.

Gia Acitelli

General Manager

Gia Acitelli is a highly experienced executive in the travel and aviation industry with 30 years of industry experience. She was instrumental in launching Virgin Atlantic Airways into the Australian market in the year 2000 with a TTV of $100M. Previously, Gia was head of sales and marketing for World Aviation where she managed and marketed 20 airlines and head of sales for Concorde International Travel managing a TTV of $550M

Dilli Ching

Global Head of Operations & Commercial Manager Australia & New Zealand

Dilli Ching has over 30 years of Airline Industry experience. She commenced her career with Singapore Airlines in 1983 in Sri Lanka working within Airport Operations, Reservations & Ticket Office and Sales departments. In her last role as Head of Operations and Airline Relationships Dilli was responsible for operations and commercial negotiations with client carriers across multiple geographies.

Adam Watson

Regional Manager & Board Member APG

Adam Watson has over 40 years’ experience in the aviation & tourism industry. Previous roles include Market Development Manager Australasia for Singapore Airlines, Regional Director Marketing Australasia for Hilton Hotels and General Manager for Daikyo Tourism & Leisure Group. As General Manager for Icon GSA Services Adam launched Emirates services in Australia. Adam’s been an APG Global Network member for 15 years and Board Member.

Robert Leung

Business Development Manager

Robert started his career with Cathay Pacific as a reservations and ticketing officer before taking on an executive sales role in Australia. He went on to be appointed General Manager for New South Wales for Express Travel Group overseeing the GSA business of Cathay Pacific Holidays among others. He speaks Cantonese, Mandarin and English.

Rola Elazzi

Head of Pricing, Product and Marketing

Rola has been an experienced member of the travel industry for 26 years, working across a multitude of high profile brands including Hawaiian Airlines, Jet Airways, Royal Jordanian, Malaysia Airlines, Gulf Air and ANSETT. Her pricing, product and distribution background have positioned airlines in Asia, the Middle East, USA and Europe at the forefront of their markets.

Billi Chan

Business Development Manager

Billi started his airline career in Hong Kong with Japan Airlines in reservations and ticketing, progressed to a sales and marketing manager role with KLM Royal Dutch Airlines before migrating to Australia and acting as senior manager Victoria & Tasmania for Japan Airlines and Air China in Melbourne. He speaks Cantonese and English.

Susana Qionibaravi

Business Analyst

Suzy has worked in travel for over 5 years. She started her career in the industry with Fiji airlines in 2011 and has come to us from Travel Partners Australia where she was the Operations and Marketing Coordinator. Suzy has a strong business background, gaining experience at both Ernst & Young and PWC before changing to travel. She is also currently completing a Masters of Management with a Major in International Tourism & Hospitality. She speaks English and Fijian.

Brian Barron

Operations and Pricing Manager

Brian has 24+ years of airline experience. He started his career at Delta Air Lines in customer service and advanced to Call Centre Customer and Operations Supervisor. In 2008, Brian joined Hallmark Aviation as Business Manager over the THAI Airways USA Call Centre, a role he worked for 7 years. In addition to extensive airline Call Centre experience, Brian has worked airport operations at both Delta in Denver, CO and most recently with FIJI Airways in Los Angeles.

Kanokkarn (Amy) Pengcharoen

Customer Support & CTO

Amy has over 15 years of experience in the travel industry. She holds a Bachelor of Business Administration degree and has worked in various roles for Thai Airways, EVA Airways and Japan Airways as well as Hallmark Aviation Services. She speaks both English and Thai fluently.

Kannika (Ann) Hongkra

Customer Support & CTO

Kannika is an accomplished customer support professional with over 10 years aviation industry experience . She is held in high regard throughout the industry for her client care and special request services and has an extensive background in system operations. Kannika is fluent in both English and Thai.

Don Sniffen

Customer Support & CTO

Don Sniffen has over 30 years of experience in the travel industry. Having spent most of his tenure working in Entertainment, TV & Movie Production travel, he broadened his skills by integrating into the world of corporate travel. His tenure at Mark Allan Travel, American Express and BCD, gave him the opportunity to cultivate relationships, growing a large group of clientele.

Jasjit Kaur

Global Commercial Analyst

Jasjit brings with her over 15 years of commercial focus and extensive experience in the fast-paced aviation industry. Her roles have encompassed market research, forecasting, producing weekly and monthly business reports, deal modelling and contract negotiations. Her analytical skills have been developed across multiple stakeholders using various analytical tools. Jasjit has demonstrated track record of success in relationship building, decision making and communicating. Other areas of expertise includes revenue analysis and project management, Product & Pricing, Business Development.

Athena Giakoumelos

Global Groups Specialist/CTO Lead

Athena has over 30years experience in the travel industry. She joined Olympic Airways working in accounts and moving to Reservation/Ticketing, a position was held for 10years.
Her last position at World Aviation Systems for almost 8 years was covering Reservations/Ticketing for over 12 airlines, working across multiple GDS.
Her core expertise being groups handling for its client carriers.