Airlines Sales, Marketing & Distribution

Aviation is part of our DNA. Anjuna offers all the services of a traditional airline General Sales Agent (GSA), but it's more of a Strategic Airline Partner (SAP) where our team becomes an extension of the airline working together to leverage multiple data points in real-time to identify network opportunities, capitalize on new and existing market segments, create operational efficiencies and reduce costs.

Trade Sales

  • Regular field sales calls to all agent types including Corporate Agents, OTAs, Consortia, Retail Agents, Community Agents, Marine Agents, Student/Youth Agents, MICE/Group Agents and Consolidators
  • Tailored e-newsletters and communications to trade
  • Auditing, evaluating, negotiating, executing and managing interline and pro-rate agreements
  • Identifying, creating, executing and managing Corporate Direct and Preferred Agency Agreements (PAA)
  • Product training and brand / product development
  • Distribution of price sheets and product information

Marketing & Public Relations

  • End-to-end PR services and support, including crisis management
  • Presence at key consumer, trade and media events
  • Surveys and Market Intelligence
  • Print and digital advertising
  • Media liaison
  • Development and management of activations and experiential events
  • Development and management online and offline of promotional campaigns
  • Social Media management
  • Website content management
  • Co-branded promotions and events with local tourism boards and other stakeholders


  • Fare filing in GDS through ATPCO
  • Interline e-ticketing (IET)*, providing access to 100,000+ travel agents worldwide interline options with 100+ airlines
  • Airline Reporting Corporation (ARC) enrollment and administration services*, providing access to 14,000+ U.S. agents, the largest travel market in the world
  • BSP enrollment and administration services* in over 100 BSP markets worldwide
  • Transport Clearing House (TCH) enrollment and administration services*, providing access to 7,000+ travel agents across Russia and CIS countries
  • UATP and alternative forms of payment*

Reservations, Ticketing & Support

  • In-house reservations and ticketing services for agents and customers
  • 24/7 call center support, including email, chat
  • Multi-lingual support in Arabic, Cantonese, English, French, German, Greek, Italian, Mandarin, Portuguese, Spanish and Thai
  • Handling of all airline reservations including FIT and group booking enquiries
  • Dedicated phone lines answered in the name of the airline, ticketing via the airline's CRS
  • Tour operator programs, allotment handling and control
  • Monthly sales statistics; including revenue control & reporting of all CTO activities

Business Operations

  • Tax and legal consulting, agreement screening
  • Correspondence, contracting and negotiation with suppliers
  • Expat employment administration and payroll accounting
  • Debt collecting and control
  • Claim Handling baggage, mis-connections and disruptive passenger claim handling
  • IT Services
  • Real estate management
  • ADM/ACM processing & refund handling agent debit memo and agent credit memo
  • Full service controlling accounts receivable and payable
  • Web development


  • Offline and Online cargo office as the airline.
  • Helpdesk support for local freight forwarders.
  • Installation of the airline’s own Cargo System.
  • Track-and-Trace.
  • Coordination with warehouse and first carrier (for off-line).
  • Help implement Special Pro-rate Agreements (SPA) and interline network.
  • Processing of invoices/local taxation as required.
  • Full Cargo reporting (CSR) plus monthly reconciliation.
  • Handling of customer issues and claims.
  • Display and distribution of promotional literature.
  • Rate analysis
  • Sales & Marketing
  • Global Cargo Interline Platform (GP-275 partnership)

*Services provided through our partnership with APG.